I used to be working with one my long-time teaching shoppers just lately when she introduced up one thing that occurred to her whereas she was on the lookout for freelancing leads. “I saw how much competition in freeelancing there was and I froze,” he stated.
The notion of there being an excessive amount of competition in freelancing has been addressed up to now. Is freelancing extra fashionable than ever? Yes. Are there a lot of individuals on the market making an attempt to get a piece of the freelancing pie? There positive are.
But there are a number of methods to make sure that competitors in freelancing is irrelevant. Here are a few of my greatest ideas (and private views) on the way to cease seeing competitors as an impediment.
Working with, and Beating, Competition as a Freelancer
Stop Competing and Start Collaborating
Take the monetary running a blog group as an instance. We have fun one another. We advocate one another for alternatives. We give one another related media leads. We share one another’s content material. When one among us is launching a massive challenge, the others are serving to them get the phrase out.
This is in stark distinction to different niches the place I’ve seen individuals in Facebook teams tear others down just because they celebrated a win. It’s mind-boggling to me that folks would shoot themselves within the foot this manner.
Here’s the truth of the state of affairs: A rising tide lifts all boat.
The extra you’re employed with people who find themselves seen as your competitors, the extra you all win.
A number of weeks in the past I celebrated the truth that my colleagues have been talking everywhere in the nation, launching bestselling books, getting interviewed by the likes of T.D. Jakes and livestreaming from the ground of the New York Stock Exchange.
The solely purpose we’ve been capable of accomplish any of it’s because we’ve made competitors irrelevant inside our personal group. We’ve all acquired one another’s backs and it helps us all develop our companies.
Focus on Your Unique Brand and Story
I’m going to point out you possibly can instance from one other business in an effort to clarify how your personal distinctive model and story may also help make competitors in freelancing irrelevant.
Those of us who’re additionally within the enterprise teaching world have observed one thing in our Facebook feeds: the teaching business has grow to be overly saturated.
Lots of people teaching isn’t essentially the issue as a result of fairly frankly, there are much more individuals who want coaches.
The drawback is each coach appears and sounds precisely the identical. The similar stylized pictures, the identical advert copy and the identical six-figure goals. I significantly can’t inform any of them aside at this level.
In this case, then sure, competitors is a dangerous factor and it’s resulting in a saturated market. However, these coaches who even have a distinctive model and story will have the ability to wipe the competitors off the map for the mere incontrovertible fact that they’re totally different from all of the others.
The similar factor occurs relating to competitors in freelancing. Writing, designing and training are all expertise that tens of millions of individuals have and a talent alone might not get you employed.
Having a good story and brand, however, may also help you stand out from the pack. For instance, I typically get employed to put in writing about millennials as a result of I’ve made a model out of chatting with millennials about cash.
In reality, I even have the stereotypical millennial story of getting graduated throughout a down financial system, shifting again house and coping with stagnant wages.
Where my story takes a flip is once I determine I’m going to show myself about cash in an effort to by no means be that broke once more. As I’ve since come to understand, not many individuals come to the identical conclusion I did. This places me in a place of getting a distinctive angle which helps get me employed for writing gigs and talking gigs.
Produce High-quality Work on a Consistent Basis
Do you need to know why there’s a stigma on the market about creatives being irresponsible flakes? It’s as a result of, for probably the most half, it’s true.
With that being stated, that’s excellent news for you as a result of understanding this info will assist you make competitors in freelancing completely irrelevant.
If you produce high-quality work on a constant and well timed foundation, it is going to ultimately begin talking for itself. For instance, I haven’t needed to prospect for brand spanking new freelancing shoppers in virtually a yr as a result of I along with the factors I’ve already talked about, I’ve been persistently placing good work on the market for years. And by “good work” I imply each good work for shoppers as properly as high-quality content material I put on the market alone in an effort to construct my very own model.
This good high quality work ultimately led to high-quality shoppers which has led to even extra high-quality shoppers over time.
Stop Focusing on the Skill and Start Focusing on Becoming a Subject Matter Expert
As I beforehand talked about, tens of millions of individuals have a particular skillset which is a a part of why competitors in freelancing appears so fierce.
The mistake I see a lot of creatives making is that they insist on specializing in the talent as an alternative of turning into a material skilled.
It’s one factor to be a author. It’s one other factor solely to be a monetary author, or a well being author or a house enchancment author.
Having made that leap myself helped me negotiate a fee that was 3 times larger than what a potential shopper had initially provided me. The purpose I used to be capable of negotiate it’s because nobody else had established themselves as an professional in what they have been on the lookout for.
While it does look like there’s a lot of competitors in freelancing and that the market is oversaturated, there are a number of methods you possibly can stand out from the gang. By implementing these methods persistently, you’ll have the ability to overcome a seemingly saturated market.
Republished by permission. Original here.
This article, “How These 4 Things Will Help You Stand Out as a Freelancer” was first revealed on Small Business Trends
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